September 24, 2020 | 11:00 am - 12:00 pm EDT
VIRTUAL EVENT: Multicultural Bootcamp Week: Success is Intentional
- This event has passed.
Ticket sales will close for this event on Friday, September 18 at 5pm ET.
She Runs It and our Chicago Multicultural Committee are proud to present our second annual Multicultural Bootcamp, this time as a virtual Bootcamp Week event. Enjoy a four day week of informational sessions, Q&A and networking!
Panel: Relevance is Not a Token
The U.S. population is a rich mosaic of people, 40% of whom are not white and have more than $4 trillion in purchasing power. Every marketing initiative – no matter who it is targeting – needs to engage a more diverse consumer base than ever before. That means every idea, from concept to campaign, must be inclusive, relevant, and authentic to a broad and varied consumer population…simply casting a person of color in an ad is not going to resonate. Through this candid conversation, experts will showcase best practices and share learnings about how to inform and create truly inclusive work.
Moderator: Verna Coleman, US Multicultural Sales Strategy Lead, Google
Joelle Cartier, Director, Creative & Marketing Solutions, ViacomCBS Ad Sales
Karla Davis, Senior Director of Integrated Marketing and Media, Ulta Beauty
Crystal Vinisse Thomas, Director, Global Lifestyle Brands, Hyatt
Edna Uribe, Vice President, Director of Sales, Univision Communications, Inc.
Member Ticket: $50 | Non-Member Ticket: $75 | Young Executive Member $25
**This ticket price gives you access to the entire virtual Multicultural Bootcamp Week programming
Please register with your email so that you receive the link to join. You will be sent the Zoom link to access the event no later than one hour before the event begins.
All Event times are in Eastern Standard Time