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The Inclusive Marketing Dilemma
How do marketers do it right? From the concept to the campaign, it must be inclusive, relevant, and authentic to a broad and varied consumer population. Through this candid conversation, multicultural marketing experts will discuss the need to engage a more diverse consumer base and how to do so through best practices, learnings, and watch-outs for brands and marketers looking to create truly inclusive work.
Moderator:
Jennifer Lockhart, Group Director, Teads
Speakers:
Larisa Johnson, VP, Paid & CRM Media, NBA
Marissa Solis, SVP, Portfolio Marketing, Partnerships and Media, Frito-Lay
Crystal Vinisse Thomas, Global Brand Leader, Lifestyle & Luxury Brands, Hyatt Hotel Corporations
Members $25 | Young Executive Members $15 | Non-Members $50
Members- to unlock your member pricing promotional code, please sign in to your She Runs It account.
You will receive the link to the Zoom meeting no later than 1.5 hours prior to the event beginning.