April marks the National Month of Hope — a time to celebrate the power of resilience and the spark that can ignite lasting change, even in the most divisive times. Hope is not passive. It is action, intention, and belief in a better future. And this month, hope feels especially urgent.
According to a recent New York Times article, government agencies — responding to pressure from an anti-“woke” agenda — are being advised to limit or avoid words like “women” and “underrepresented.” Let that sink in: in 2025, the word women is on a list of terms considered problematic. As the leader of She Runs It — an organization founded more than 100 years ago to help women carve a path in marketing, media, and tech — I find this both stunning and galvanizing.
Because hope doesn’t mean waiting quietly. It means standing up when others try to erase you. It means speaking the words that matter, even …. no, especially when they’re deemed inconvenient. Women. Underrepresented. Equity. Inclusion. These are not buzzwords. They are foundational to the future we won’t stop building.
The National Month of Hope serves as a vital reminder of our capacity for resilience and the incredible impact a hopeful, determined mindset can have. At She Runs It, we hold space for that hope — and we back it with action. Our mission is to ensure more women of every identity, ethnicity, and background can lead and thrive in industries where representation still lags.
Hope transforms. It compels us to mentor the next generation, to speak up in rooms where others stay silent, to vote, to build, to persist. Hope has always been the quiet engine behind every big change, every breakthrough, every barrier broken. And we are not about to stop now.
So, this April, in the face of rhetoric that seeks to silence and erase, let’s do the opposite. Let’s speak louder. Let’s lift each other higher. Let’s hope — fiercely — and turn that hope into momentum. Because history doesn’t bend toward justice on its own. We bend it, together.
