Assembly
Overview
Assembly is looking for an Associate Manager, Client Experience (Media Planning). The Associate Manager, Client Experience will be responsible for research, media strategy, and plan development for assigned account(s). You will play an important and strategic role as a liaison between the internal strategy, execution teams, and the client. Your exposure to the client, as the day-to-day contact, gives you insight into the inner workings of a marketing campaign, and the unique ability to leverage that insight with Assembly. With the goal of bringing new client ideas and solutions, the focus is to meet client expectations through management, oversight, and execution across several digital channels (Display, Social Media, Search Engine Marketing).
Responsibilities
- Aggregate and implement Account-Based approaches and marketing strategies
Oversee Demand Generation, Lead Conversion, and Content Syndication tactics
Support client in their lead pipeline connectivity strategy
Provides information about the brand, consumer and marketplace that will aid in the creation of the media strategy
Master the use of proprietary and industry tools and systems (i.e. Prisma)
Oversees the plan entry into agency tool for flowcharting
Oversees and/or manages the budget tracking, management, and reporting process
Display application of media knowledge to address media and business challenges
Actively participates in meetings/brainstorm sessions
Actively participates in meetings with media representatives to evaluate opportunities in collaboration with internal activation teams
Collaborates on POVs and client facing communication
Works with research to ensure competitive spending data requests and analysis are completed
Collects and organizes data across all channel teams for reporting in collaboration with activation.
Demonstrates a strong understanding of the client’s business
Understands and can articulate the business challenge that leads to the media strategy
