New York, NY — She Runs It is proud to announce the 2025 Changing the Game Honorees, celebrating women who are fearlessly redefining leadership, innovation, and excellence across the marketing, media, and tech landscape. Each honoree exemplifies the spirit of transformation, driving change not just in their organizations, but across the entire industry.
Changing the Game recognizes trailblazers in four unique categories:
Quantum Leap
Executives changing the way an organization is aligned to proactively meet new challenges.
Honorees:
- Johanna Bauman, CMO, PubMatic
- Melissa Fein, Managing Director, Media, Accenture Song
- Genna Franconi, CEO, Trade School and 22Squared
- Soren Godfrey, Global Chief Client Solutions Officer, IPG Mediabrands
- Leanne Letourneau, SVP, Strategy & Consulting, Publicis Groupe, ConnectedCRM
- Michelle Crossan-Matos, Chief Growth Officer, SharkNinja
- Jaime McGill, Head of Strategy, DDB Chicago
- Shannon Watkins, Chief Brand Marketing and Communications Officer, Fiserv, Inc.
Brainwave
High-voltage performers who use ingenuity to change the way a brand or product is marketed.
Honorees:
- Melanie Babcock, VP, Orange Apron Media and Monetization, The Home Depot
- Sari Feinberg, SVP, Marketing and Brand Partnerships, Advertising and Partnerships, NBCUniversal
- Jennifer Hourigan, Managing Director, T-Mobile, Initiative
- Aïda Moudachirou-Rébois, SVP Global General Manager, M·A·C Cosmetics
- Sarah Shaker, Vice President, Advocacy & Influence; LUXE CMO, L’Oréal
- Vanessa Wallace, CMO, Savage X Fenty
Paradigm Shift
Leaders changing the way a customer segment or target audience is approached.
Honorees:
- Kym Frank, SVP, Research and Data, Ad Sales, Fox Corporation
- Sheila Marmon, Founder & CEO, Mirror Digital
- Rebecca Panico, VP, Global Media, Marketing & Loyalty, Hilton
- Nidia Serrano, VP, Sales Marketing, SiriusXM Media
No Apologies
Visionaries who create entirely new business models or orchestrate disruptive marketplace opportunities.
Honorees:
- Cara Lewis, Chief Investment Officer & Activation Officer, dentsu Media US
- Crystal Foote, Founder & Head of Partnerships, Digital Culture Group
- Heather Macaulay, President, MadConnect
- Carolina Paradas, VP, Growth, Fidel API
“These leaders are catalysts of change and champions of progress,” said Lynn Branigan, President and CEO of She Runs It. “Each honoree is rewriting the rules, breaking barriers, lifting others, and pushing our industry toward a more innovative, inclusive, and inspired future. We are proud to celebrate their accomplishments and their impact.”
About She Runs It
She Runs It exists to pave the way for more women to lead at every level of marketing, media, and tech. For more than 100 years, the organization has been championing leadership, community, mentorship, and professional development through programs designed to lift and support women throughout their careers.
