Even as some companies dial back DEI initiatives, most are staying the course because they recognize that diversity fuels innovation, enriches marketing campaigns, powers productivity, and is table stakes for tomorrow’s workforce. For anyone feeling “burned out” on DEI, the cure is measurement. I invite everyone – from the fatigued to the optimistic – to check out the #Inclusive100 Marketing, Media and Adtech Survey, which opens on December 10 for submissions. I also encourage everyone to share this information with your company’s DEI lead so that you and they can join an informational webinar that She Runs It is hosting on December 11 to learn more about the survey. You can register for the webinar here.
She Runs It developed the #Inclusive100 Marketing, Media and Adtech Survey – a free, user-friendly tool – in partnership with Seramount, a company recognized for its industry-leading insights and measurement practices. While She Runs It has been managing the #Inclusive100 consortium and survey for seven years, we tailored the questionnaire in 2024 to reflect the challenges and opportunities that are most important to our industry.
This survey provides an unprecedented opportunity to benchmark (anonymously) your organization’s DEI progress against similar companies within your sector—whether you’re in advertising, PR, media, or adtech. By participating, your company will gain actionable insights into best practices for fostering inclusion, improving representation, and enhancing workplace culture. Additionally, your involvement will send a powerful signal to clients, partners, and employees that your organization is committed to meaningful DEI progress.
Ready to participate or have questions? Join next week’s webinar or contact Nadia at Nadia@sherunsit.org for more information. She Runs It and Seramount have worked diligently to make participation as seamless as possible, ensuring that cost or complexity isn’t a barrier. You can help shape the future of our industry by adding your voice to the data.
Let’s keep the momentum going in 2025. Together, we can shape an industry that reflects and celebrates the diversity of the consumer population we serve.
