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2024 Midwest Multicultural Bootcamp: Unveiling the Layers: Exploring Biases and Barriers in the Workplace, Media, and Culture.

She Runs It and our Midwest Equity, Inclusion, and Belonging Committee proudly presents the 13th Annual Multicultural Bootcamp. Join us April 23rd, from 1:00 pm-5:00pm CT, for an afternoon of inspiration, instruction, and networking as we delve into the intricacies that persist at work, in the media, and in culture. Reserve your spot today.

Your ticket includes the Cocktail Reception
1:30pm CT

The C-Suite Diversity Quandary 

According to the 2023 #Inclusive100 Survey, only 8% of executive leaders in our industry are women of color. Why are these numbers still so disproportionate to the population when the impact of diverse perspectives and voices on business success has been repeatedly proven? The current C-Suite holds the key – leaders need to prioritize, proselytize, and incentivize the development and elevation of diverse leaders. Not to meet goals or quotas, but rather to improve business outcomes. In this conversation, two c-suiters will delve into the complexities of achieving diversity in the C-suite.

Speakers:
Preeti Nadgar, Chief Strategy Officer, EssenceMediacom
Michelle Schloman, Chief Data & Analytics Officer, Omnicom Commerce Group

2:10pm CT
Lessons in DEI Determination
The industry doesn’t need another crisis to honor its DEI pledges. It needs intention. While tech disruption and economic turmoil have diverted the attention of some execs, there are many leaders who are holding themselves accountable to the DEI commitments they continue to make and meet. Marketers and other industry execs are taking action and gaining traction in the movement toward a more inclusive, diverse, and equitable industry. In this conversation, She Runs It goes to school on leaders who are making DEI progress real. 
Moderated by:
Lynn Branigan, President & CEO, She Runs It
Speaker:
Lois Castillo, Head of Diversity, Equity & Inclusion, Basis Technologies
Ronnie Dickerson Stewart, Founder and Principal, OhHeyCoach
3:00pm CT

Harnessing Creative Tension (Interactive Exercise)
In a world that is more desperate than ever for inclusive leaders and courageous visionaries who are willing to invest in and take action on building inclusive and equitable workplaces, there is a palpable tension that exists between our current reality and the future state we crave. Join us for a thought-provoking and interactive session which explores the transformative potential of creative tension in both ourselves and the organizations we serve, unlocking energy, innovation and clarity that will drive meaningful and impactful forward motion.
Speaker:
Christi Pizarek, Founder & Principal Coach at inTension Coaching & Consulting

3:25pm CT

Diverse Representation in Media and Culture: Stream It. Be It.

Media and advertising shape attitudes about people and culture. And when it comes to media content, streaming is leading the way in representing diverse communities, accounting for a significant portion of inclusive content currently available. What are the streaming platforms doing right? And what can traditional TV and other media do to achieve broader and more authentic representation? In this engaging conversation, industry experts will discuss how increased visibility of underrepresented communities can inspire a more inclusive and tolerant world.
Moderated by:
Dani Jackson-Smith, Founder & Owner, The Cre8tors
Speakers:
John Baez, Senior Vice President, Head of Brand Solutions and Strategy, Fuse Media
John Campbell, Senior Vice President, Streaming and Client Solutions at Disney Advertising
Anne Dooley, Global Business Leader Omnicom, EVP at Energy BBDO
Valeria Piaggio, Global Head, Diversity, Equity, Inclusion, Kantar