Marketing’s Greatest Disruptor (Hint: it’s NOT AI)
The industry’s biggest disruptor is NOT Artificial Intelligence. It’s people. The consumer population is shapeshifting and fragmenting at an accelerated pace. Gen Z controls a $360 billion purse in the US alone. The 65 and older population is growing faster than those younger. The multicultural population is set to become a majority by 2050. The 8-second consumer attention span keeps shrinking and is too often swallowed by endless scrolling and app jumping across multiple screens and devices. What’s a marketer to do? In an age where personalization and relevance are essential, but consumer privacy is sacred, brands have a LOT to navigate. Join this conversation during Advertising Week in NYC to hear how marketers are reaching people across devices, creating interactive ad experiences that don’t trespass on people’s privacy, leveraging all of the acronyms (AI, VR, AR, etc.) to make meaningful connections, and extracting the smartest data from the deepest lakes.
Moderator:
Alyssa Meyers, Reporter, Marketing Brew
Panelists:
Jennifer Dass, Chief Transformation Officer, Initiative
Sue Morelli, Senior Director, Digital Strategy and Media Excellence, Gilead Sciences
Stacy Poritzky, Senior Vice President, Global Brand Strategy & Insights, American Express
Jess Shuraleff, Director, US & Canada Restaurant Ads, Uber
Marissa Solis, Senior Vice President, Global Brand and Consumer Marketing, NFL
