Media Insights: The Rise and Rise of Retail Media Networks
According to eMarketer, US retail media ad spend is expected to grow by more than one-quarter in 2023, surpassing $51 billion. Forrester projects it to reach $85 billion by 2026. Already explosive, there is still a lot to learn about this nascent channel, with in-store media and shoppable video promising exponential growth and opportunity. What exactly is retail media? How does it scale? Why is the data they generate so valuable and unique? Will they reach a tipping point and what might that look like? In this Media Insights breakfast, we’ll dive into these questions and more as we unpack RMNs and learn how they impact the advertising world today – and well into the future.
Moderator:
Christa Klausner, Senior Vice President, Media Commerce Lead, Digitas
Speakers:
Amy Babcock, Senior Director, Client Development, The Trade Desk
Kris McDermott, Director, Omnichannel Marketing, Kimberly-Clark
Monique Perlmutter, Senior Director of Partner Solutions, Roundel
