Marketing in a high tech world: the new realities of the 21st Century Marketer By all accounts, 2018 was the year the CMO spent more on technology than the CTO. Many predicted, but no one assessed the impact. Until now. During Advertising Week, She Runs It is hosting a group of marketing execs who will […]
This is included as part of Advertising Week's official event list. The Inclusion and Diversity Accountability Consortium (IDAC), launched by She Runs It & Diversity Best Practices, is the first and only initiative of its kind, requiring members to participate in the DPB Inclusion Index to measure and track progress against a number of diversity goals. […]
Industry Disruption: A time of reckoning for the marketing, media and tech industry 2019 promises to be another year of incredible change and evolution in the ad industry. How is technology and society’s reckoning with our industry impacting the way we do business…and who is leading whom? Speakers: Jay Sears | Group Head / SVP, […]
C-Suite with Jacqueline Corbelli: Living a Determined Life Determination is often highlighted by the media as a trait of successful entrepreneurs, champions of industry, and agents of fundamental change in all areas of society. But what is determination & where does it come from? What can we do to sharpen our own determination to change […]
How has marketing transformed the modern organization? Please join us for a riveting conversation on how marketing is now driving ROI and consumer engagement through brand building in the omni-channel space. This extends across e-commerce, digital, operations, analytics, ad tech, CRM, PR, and communications strategies. We'll hear from industry leaders on what is working, what […]
